Friday, 25 July 2014


Working in a large publishing house where there are multiple "homes" titles, catering to different sectors of the market, you get to meet a range of stylists. However, these encounters tend to be fleeting as "in-house" stylists are often out on shoots, on the sourcing trail, or riding the goods lift trying to track down couriers. During my time at Bauer Media (formerly ACP), I came across the always stylish Imogene Roache. She was sweet and kind, and never seemed flustered. Imogene always gave the impression that she was happy to be there, doing what she was doing. And while she's still quite young, Imogene has plenty of experience under her belt, thanks to her time on staff at House & Garden magazine. Now, working as a freelancer, she is working for a range of publications, and advertising clients, as well as pursuing personal projects, as displayed in the imagery above.

Which five words best describe you? Calm, loyal, independent, ambitious and in-love.

How did you get your career start and what path have you taken since? I discovered what a "stylist" was just before leaving high school, and instantly became obsessed. Without wasting any time, as soon as I graduated year 12 I landed a fashion assistant role at YEN magazine assisting stylist Imogene BarronA year later I realised my real passion was interiors, and got straight into assisting some of the best interior stylists out there. A few months later, all my hard work paid off and I was given the role of junior stylist at House & Garden magazine. Soon after I moved up to stylist and had taken on House & Garden's food shoots, as well as interior pages. After four years passed I knew I had the experience and skills to take my career further, and as of this year I have been freelance styling in the big wide world.

What’s the best lesson you’ve learnt along the way? Trust your instinct, be grateful, and always stay inspired.

What’s your proudest career achievement? Being only 24 I feel way too young to answer this just yet. But I guess I am most proud of the progress I've made in my career path so far. All of the unreachable goals I gave myself at the beginning of my career I have achieved, and I'm proud of that.

What’s been your best decision? Jumping straight into my career at an early age. When I have an idea or goal in my head I have to do it asap - so the best thing I ever did was jump into the unknown and to see where it would take me.

Who inspires you? My unbelievably creative friends, stylists - local and overseas, my partner for his endless knowledge and ease at being happy, and my mum in every way.

What are you passionate about? Organising, learning, creating good work, beautifully made objects, delicious food and, more recently, gardening. 

Which person, living or dead, would you most like to meet? Japanese flower artist Azuma Makoto.

What dream do you still want to fulfil? I have thousands! But the one dream I get more excited about every day is eventually buying a house and filling it with everything I love.

What are you reading? Elle Decoration, Gather Journal, and taking notes from Down to Earth: a guide to simple living by Rhonda Hetzel. 

images courtesy of imogene roache

Thursday, 24 July 2014


Actress Cate Blanchett once described photographer Nick Leary as a magician. While she was referring to his skills in the world of fashion and portrait photography, the same could be said for his work capturing the wild brumbies of Australia. After working with leading photographers during his days as a model, Nick was inspired to head to the other side of the camera. It's been a good fit for him. In the past decade he's travelled the world shooting for magazines such as Vogue and Harper's Bazaar. But it was when he spent a month in Titjikala, a remote Aboriginal community near Alice Springs that his photography took an inspired turn. He created a body of work, "Soul of Titjikala", that became his first solo exhibition, held at Sotherby's in 2005. Nick has continued to add to his fine art photography with his latest series called Wild Brumbies of Australia, pictured above. Some of these images are on display at MCM House in Sydney.

Which five words best describe you? Creative, optimistic, lucky, sensitive, grateful.

How did you get your career start and what path have you taken since? Years ago, I was in a position where I lost all of my money and had to start from scratch. I asked myself what it was that I would be happy to do every day, regardless of how much money I made. The answer was to be creative, take pictures and travel. Since that day, that's what I've done. I am constantly honing my skills and finding new inspiration, that's what I love about the creative industry, it's always changing and evolving.

What’s the best lesson you’ve learnt along the way? There are no short cuts!

What’s your proudest career achievement? I'm not sure about my proudest career achievement, probably having the guts to follow my passion and do what I love.  My proudest life achievement would definitely be my beautiful children.

What’s been your best decision? Maybe my best decision was the one that lost me all my money all those years ago and set me on my current path.

Who inspires you? Mother Nature's beauty.

What are you passionate about? Unique forms of beauty and freedom.

Which person, living or dead, would you most like to meet? Buddha.

What dream do you still want to fulfil? I would eventually like to get to a point in my career where I am free from all commercial constraints and producing pure art.

What are you reading? Bedtime stories to my eight-month-old daughter.

images courtesy of nick leary

Wednesday, 23 July 2014


Less is more, is the design philosophy of German-born, Italian-based designer Katrin Arens. For the past 20 years through her eponymous furniture and homewares business she has been designing and getting craftsmen to make products from reclaimed timber that she sources from derelict country houses and abandoned cellars. In a similar vein, Katrin produces children's clothes using adult hand-me-downs. This idea of sustainability and continuity informs all her work. And it has made a name for her all over the world. "Recently we realised an entire room for three kids in New York, which we constructed in our 'atelier' and sent in a big wooden box over the Atlantic," she says.

Which five words best describe you? Simple, elegant, natural.

How did you get your career start and what path have you taken since? After school (a long time ago), I studied economics and afterwards graphic design. After I finished my studies, I won a scholarship for the academy of arts in Bergamo, Italy. While I was in Italy, I built up my first "atelier" where I built the first prototypes of some furniture. (They were nice but not really functional...) I realised that I had to find someone who knew how to realise them. Slowly we got bigger and moved to another place (an old spinning mill) where the production still is. At the beginning I focussed only single pieces such as beds and tables. But in the past few years I have be doing more interior design, especially kitchens.

What’s the best lesson you’ve learnt along the way? Be yourself.

What’s your proudest career achievement? That I had an idea for a business 20 years ago and it still exists, growing slowly.

What’s been your best decision? Believing in my idea.

Who inspires you? Travelling to other cuontries, other cultures, seeing different ways of "life".... and, of course, my two daughters!!!

What are you passionate about?
Collecting materials.

Which person, living or dead, would you most like to meet? My grandmother Lieselotte.

What dream do you still want to fulfil? To build a house.

What are you reading? Jonas Jonasson die Analphabetin, die rechnen konnte

images courtesy of katrin arens

Tuesday, 22 July 2014


Living in a city like New York can give you opportunities like few other places. Jenna Snyder-Phillips had gone down the path of many of her design-hungry contemporaries. She moved from her native Philadelphia to Manhattan to study interior design and architecture at Parsons School of Design. But it was on graduating that an opportunity presented itself that played a great role in changing the course of her career direction. Jenna worked with the art curator at the Gramercy Park Hotel, and got to appreciate the role of hanging large-scale works by the likes of Julian Schnabel. Soon after she found herself painting, and on the encouragement of some friends showed the works to a local interior store. Since then Jenna's art has gained global traction, and is sold through Jonathan Adler stores worldwide.

Which five words best describe you? That's a tough one. But I would have to say the five words that describe me best are:  Creative, inspired, passionate, resourceful and sometimes a bit of a day dreamer.

How did you get your career start and what path have you taken since? I think art chooses you. I've always been inclined toward artistic expression in all of its forms. As a child I was obsessed with arts and crafts from drawing to painting and clay to beads. I would work with whatever materials I could get my hands on.

After graduating from Parsons, I started my career working with the Ian Schrager Company on the Gramercy Park Hotel. Assisting the hotel's art curator I learned firsthand how artwork by the likes of Julian Schnabel can completely transform an interior space. When I wasn't busy working I would spend my free time painting on the floor of my Chinatown apartment. My friends were the first to see the art and encouraged me to start showing. I shared the work with a neighborhood interior shop whose aesthetic I really respected and the whole thing grew from there. For me, sharing my art is like sharing a piece of myself. So I feel very lucky that so many amazing interior designers and art collectors have really embraced the art. The rest is history!

What’s the best lesson you’ve learnt along the way? Don't give up! Anything worth doing is worth doing well. Go after what you want and work hard for it, but know that it also takes time. Success doesn't come overnight.

What’s your proudest career achievement? Turning my art, which started out as a passion and a hobby, into my full-time career.

What’s been your best decision? My best decision has been to value my own opinion above all others. If you do what makes you happy all will work out beautifully in the end.

Who inspires you? So many people inspire me! For interior designers, Jonathan Adler and Kelly Wearstler. In terms of artists, James Nares, Jenny Saville and Tom Ryan are a few favorites. And, of course, my parents!

What are you passionate about? Besides painting and interior design, I'm passionate about travel, shoes and all things Italian, especially pizza.

Which person, living or dead, would you most like to meet? I would have loved to have met Frida Kahlo. I find it so inspiring how her life and her art were so deeply connected. Not to mention how she was able to transform such intense pain into such beautiful images.

What dream do you still want to fulfill? It's a dream of mine to one day own my own home and fashion boutique. Although if I stick to painting, showing my art in a museum would be pretty fantastic too. 

What are you reading? Luxury redefined by Ryan Korban and Keith Haring Journals

images courtesy of jenna snyder phillips

Monday, 21 July 2014


A home in Denmark featuring a classic Beni Ourain rug, 
which Cassie sources for Kulchi. Image by Gaelle le Boulicaut.

Another image from Cassie's time styling homes for ED with photographer Gaelle le Boulicaut.

Beni rugs on display in Kulchi's Marrakech showroom.

The studio in Marrakech, where Cassie is now based. 
Not only does she source rugs and textiles but ceramics and earthenware too.

Cassie with locals in Morocco.

Cassandra Karinsky was trying to find some relief from the heat, and sipping mint tea, when she called me from Morocco last year. She was responding to a query about a Beni Ourain rug that I had spied on her Instagram feed for Kulchi, a textile and homewares business she set up after moving to Marrakech about six years ago. I had expected an email response after a few days, but without hesitation Cassie called from the other side of the world to talk rugs. When we met a few months later on her return to Sydney, I was intrigued about this woman who was raised in Sydney but has spent large parts of her life living in America and, more recently, Morocco. Life there seems to suit her - not only does Cassie source rugs and textiles for clients all over the world, but she also develops products such as tables and stools. Her story is one I had to share, and it was in many ways the catalyst for restarting Daily Imprint.

Which five words best describe you? Wow, that's a hard one to answer for myself -  energetic, passionate, loyal, adventurous.

How did you get your career start and what path have you taken since? I have had my hands in a few different careers (restaurants, fashion) but the one that led me to creating Kulchi was working with photographer Gaelle le Boulicaut, shooting interiors all over the world for the ED Group. We were introduced by a mutual friend, Amanda Mahoney, in Marrakech back in 2006.

Working with Gaelle was amazing; she has a such a great eye and opened a whole new world of design to me. We were shooting many homes around Morocco, which I loved as I got to see these amazingly interesting modern homes that incorporated local artisan designs.

This led to me taking on my first interior job - decorating a good friend's apartment in Tanger. He was great, allowing me to take full control of the space and do whatever I wanted - the perfect client! Rugs were a big part of this project, which took me on a hunt for the perfect pieces. And that hunt has not stopped yet! 

Kulchi is the result of this passion - sourcing beautiful handmade Berber rugs from the villages scattered all over Morocco, and being able to share them with my international clientele. It really is a dream job, I love it.

What’s the best lesson you’ve learnt along the way? Where to start? There have been many lessons, especially when it comes to doing business here in Morocco. I think the main one I have learnt is from the Moroccan people, to really live in the moment and be grateful for everything I have.

What’s your proudest career achievement? I would have to say getting Kulchi off the ground. Having a vision and goal of what I wanted to achieve and see it come to life - it is so rewarding on both ends, meeting the Berber women who I buy from and then seeing the rugs find a new home in different parts of the world. 

What’s been your best decision? Packing up my life in Sydney and moving to Marrakech - I have not looked back. I am loving where Kulchi has taken me - Kech, Madrid, NY and Sydney.

Who inspires you? Oh there are so many - family and friends who have followed their dreams, who have taken risks and challenges to get what they want and share with others.

What are you passionate about? Living my life to the fullest, spending time with family and good friends, seeing and understanding as much of the world as I can.

Which person, living or dead, would you most like to meet? I would have to say that I am content with meeting the people who I encounter in my everyday life, through work and play. I have been so fortunate to travel to so many wonderful places and meet some truly amazing individuals - we all have a story to tell, we just need to take the time to listen.

What dream do you still want to fulfil? Creating my own line of contemporary rugs. I am working on some new designs now and hopefully starting up our own co-operative very soon with a group of Berber women in the Middle Atlas Mountains.

What are you reading? I am tackling a book at the moment that was given to me by my sister in Madrid - Rulers and Victims: The Russians in the Soviet Union by Geoffrey Hosking. My father's family is from Russia. We have a trip planned for next year with three generations (brother, sister and nephews form NY and Madrid), so thought it was a good time to polish up on some Russian history.

images courtesy of gaelle le boulicault (1, 2), georgia moxham (3) and kulchi 


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