Thursday, 25 November 2010

papier d'amour's phoebe gazal






One of the first features that I produced for real living involved finding three stylish women and their gift cupboards. When I contacted Phoebe Gazal and saw the pic of how she stored paper and stationery, I knew she would be perfect. Turns out I'm not the only one. Recently she was featured in >Harper's Bazaar as part of a promotion with >Domayne. Some of the pics are above - can you guess which ones?!

Seriously, though, almost every styling shoot this year I've ended up in Phoebe's shop Papier D'Amour. It's not only because she has one of the best edited selections of decorative items around, but it's all so well priced too (not what you'd necessarily expect for Sydney's Double Bay). It's amazing how much the shop has grown. While Phoebe started out focussed on stationery design, she now has an amazing shop and online store too.

Which five words best describe you? Bossy, creative, straight to the point, funny (I hope).
How did you get your career start and what path have you taken since? I went to UTS and did a visual communications course majoring in graphic design. I then went and worked for a large advertising company but I really kicked off when I was asked by a friend to design their wedding invitation, then invitation design and my love for stationery just flourished.
What’s the best lesson you’ve learnt along the way? Honesty is the best policy.
What’s your proudest career achievement? Being flown to Europe make sure everything at my client's wedding looked beautiful – it was a huge compliment. The bride trusted me to be the one that okay'd everything and as far as weddings go it was pretty big.
What’s been your best decision? Taking on more staff and opening the store as it has given me so many more of creative outlets - not just graphic design.
Who inspires you? Exciting new products, paper cutouts, completed invitation jobs that look amazing and my children.
What are you passionate about? I am passionate about design and paper and my family - sounds cliched but it's the truth.
Which person, living or dead, would you most like to meet? Martha Stewartapparently she is hysterical and straight to the point.
What dream do you still want to fulfil? Drinking cocktails next to my Moroccan swimming pool.
What are you reading? The Lovely Bones by Alice Sebold.

images courtesy of phoebe gazal, harper's bazaar and domayne

3 comments:

oscar and ruby said...

Excellent interview. Phoebe is definitely a huge inspiration.

Kimberlee said...

Oh I am in absolute awe of what Phoebe has achieved, her store is amazing (and I've only experience the online side of things) - I purchased the most amazing patent leather diary from her this tme last year. Thanks for a sharing such a lovely interview x

Pine said...

As a post script, I read that Martha Stewart actually dropped in to Papier d'Amour unannounced and met Phoebe when she was in Sydney late 2011. So she can tick that one off her list. Now she can concentrate on the cocktails and Moroccan swimming pool!

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