Friday, 25 March 2011

freedom styling shoot




One of my first jobs as a freelance stylist was for Freedom - an advertorial, which is in the (current) April issue of real living magazine. Naturally, all the furniture and homewares were from Freedom. And the brief was to present items from within certain collections together. However, I was able to choose whichever pieces I wanted from those collections, plus design the layout of the rooms, select paint colours, add flowers and other smaller items, such as books, food, etc. The first look, "Farmhouse", is probably closest to my own personal style - mixing the kelim style rug with a soft linen sofa and wooden furniture items, with a little bit of industrial thrown in for good measure. The other looks are "Providore" - based on the idea of an inner-city deli meets re-imagined grocer's workspace. The last space is inner-city loft inspired, and priced for those who are just starting out with their first home.

images courtesy of freedom and real living

14 comments:

First House on the Right said...

Love all 3 looks, especially the first 2! What a great job you've done! Nicolex

Jenny | Aubrey Road said...

you did a beautiful job!

east of hudson said...

I was just reading my copy of Real Living earlier - and admiring all the goodies in the Freedom shoot. Great work! And how well priced are Freedom's cushions??

Kimberlee said...

this was you? LOVED it. one of my favourite bits in the current real living mag. didn't even know it was Freedom. Congratulations. can't wait to see more of your freelance work x

Lexi:: PottyMouthMama said...

So beautiful. Love your work Nat.

Margaret said...

i love your choices. gorgeous rooms!

Anonymous said...

This is the best Freedom has ever looked! Well done, amazing stuff...

Nat said...

Great job! Loved the styling, in fact it's the first time I've ever taken a second look at anything 'Freedom'. I actually went in there and bought something too!

Carolyn said...

I love the first 2 looks. You did a fantastic job!

Homeowner Insurance

Sian MacPherson said...

Nat - this is fabulous...exactly why you need to be freelance styling! Well done - looking forward to casting your hand at Est e mag! xx sian

CATHERINE MORGAN said...

Great job Natalie, great to a freedom shoot that looks individual and not showhome, really like the styling and layout!

Charlotte Minty said...

Sweet work and great results. Hoping some of those Freedom pieces are coming to our NZ shores.
I have recently found your blog - love it. Love reading about inspiring people. Keep it up.

Anonymous said...

i really loved this advertisement in this issue of real living - i usually skim straight over adverts, but you successfully caught my attention!
i too, really like the first one but they're all great.
i think they work because i can see myself feeling comfortable and at ease, kicking back in the rooms.

Anonymous said...

great shoot!
i have a question, Natalie - have any of the products from the Freedom shoot made their way into your own home?

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