freedom styling shoot

One of my first jobs as a freelance stylist was for Freedom - an advertorial, which is in the (current) April issue of real living magazine. Naturally, all the furniture and homewares were from Freedom. And the brief was to present items from within certain collections together. However, I was able to choose whichever pieces I wanted from those collections, plus design the layout of the rooms, select paint colours, add flowers and other smaller items, such as books, food, etc. The first look, "Farmhouse", is probably closest to my own personal style - mixing the kelim style rug with a soft linen sofa and wooden furniture items, with a little bit of industrial thrown in for good measure. The other looks are "Providore" - based on the idea of an inner-city deli meets re-imagined grocer's workspace. The last space is inner-city loft inspired, and priced for those who are just starting out with their first home.

images courtesy of freedom and real living