designers lichen kemp & jitske wiersma

Lichen Kemp and Jitske Wiersma

Do children today still daydream? There's hope in the shape of Sunday Morning Designs. While the designs are the work of adults, the products can open eyes of all ages to an imaginary world. This is in part thanks to the illustrations of Dylan Martorell, who is the partner of one of the founders - Lichen Kemp. Together with fellow Melbourne creative Jitske Wiersma, she created Sunday Morning Designs in 2007.

Which five words best describe you? Colourful, illustrative, quirky, funny and hard-working.
How did you get your career start and what path have you taken since? Jitske is from the Netherlands originally, and moved to Australia in 1999. She studied gold and silver smithing and printmaking then went into clothing design. Lichen has a background in art installations and curating exhibitions; she ran Outskirts Tshirt Gallery on Brunswick Street in Fitzroy. We met through mutual friends and stocking the same stores, and then worked together for a short stint at Lupa Clothing before deciding to go into business together.

What’s the best lesson you’ve learnt along the way? Lunch is for wimps.
What’s your proudest career achievement? Stocking a store in Paris, France.
What’s been your best decision? Starting Sunday Morning Designs together.
Who inspires you? Our friends and family.
What are you passionate about? Art and architecture.
Which person, living or dead, would you most like to meet? Buckminster Fuller.
What dream do you still want to fulfil? Designing our own house.
What are you reading? Roald Dahl and The Moth Podcasts.

images courtesy of sunday morning designs