“My background in film has shown me how to frame views and how to draw focus and create emotion within that frame,” says interior designer Carole Whiting. “Interior design is not just about a visual execution, it should create an emotional response.” The Melbourne-based designer, who worked for many years in advertising as well as film, is gaining a great deal of interest from Australia and overseas for her work in conjunction with architect husband Steven Whiting as part of Whiting Architects. Carole studied fashion at what is now known as Sydney Art College and, has recently graduated with a Masters in Design (digital media design). In 2015 Whiting Architects won the Interior Design Awards for Best Interior Decoration and Best of State Interior Design.
Which five words best describe you? Visual, Impatient, insomniac, inquisitive, iconoclastic.
How did you get your career start and what path have you taken since? My background is advertising. I had a film company for many years and specialised in high-end automotive commercials. However, I was always involved in Steven’s architectural practice behind the scenes and about four years ago crossed over into interiors full time.
What’s the best lesson you’ve learnt along the way? Trust your instinct. Be confident in your choices and stand by them.
What’s your proudest career achievement? Winning the Interior Design Awards for Best interior Decoration and Best of State Interior Design 2015.
What’s been your best decision? I was invited to go to Ghana last year for a month to teach design research and concept generation to some young designers. It was overwhelming going to such a foreign country where I knew no one, leaving my family behind and pushing myself way beyond my comfort zone. It completely refreshed my outlook and reminded me that you can continue to explore career and personal opportunities at any time of your life.
Who inspires you? Anyone and everyone - I love Instagram and Pinterest. Inspiration can come from anywhere.
What are you passionate about? Tea, spelling, texture, travel. Did I say tea?
Which person, living or dead, would you most like to meet? Gertrude Bell.
What dream do you still want to fulfil? I have a book that has been sitting with a publisher for over a year. I would love to see it in print finally.
What are you reading? World of Interiors, tea leaves.